• Anywhere
Organization: Fairtrade Africa
Closing date: 15 Nov 2021


Fairtrade Africa (FTA) is a member-based organization, representing 633 Fairtrade certified producer organizations, comprising of 1.18 million farmers and workers across 28 countries in Africa. We operate four regional networks: Eastern and Central Africa Network (FTA-ECAN) based in Nairobi, Kenya; West Africa Network (FTA-WAN) based in Accra, Ghana; Southern Africa Network (FTA-SAN) based in Cape Town, South Africa, and the Middle East and North Africa region (FTA-MENA). The Fairtrade Africa secretariat is in Nairobi, Kenya.
Fairtrade is an alternative approach to conventional trade based on a partnership between producers and traders, businesses and consumers. Fairtrade’s vision is “A world in which producers can enjoy secure and sustainable livelihoods, fulfill their potential and decide on their future.”
In 2021, Fairtrade Africa entered a new strategic period for 2021-2025. This new strategy has four key pillars: product and market development, policy and advocacy, sustainable farming systems, and transformed and strengthened producer organizations. It is aimed at enhancing the achievement of Fairtrade’s vision. To achieve this strategy, meaningful gender engagement across the different strategic pillars is critical.
Smallholder farmers generally face many challenges however, women smallholders face multiple constraints beyond those faced by men smallholder farmers. Women tend not to be seen as ‘productive’ farmers. They often are expected to provide unpaid farm work and bear a disproportionate burden of care and reproductive roles within the family and community. They are deprived of access to markets, key assets, and inputs, and are frequently excluded from decision-making. Unfortunately, this state seems to have been accepted as normal and not much effort is being put to improve the status quo. There is a need to have gender equity and equality meaningfully reflected across the agriculture value chains to realize sustainable farming systems and transform and strengthen producer organizations. It is from this backdrop that Fairtrade seeks to alleviate the gender gap, through empowering women, who continue to be the most disadvantaged, to claim their rightful stake in the management of agricultural value chains.
Fairtrade Standards are designed to prevent gender inequality, increase female participation and empower more women and girls to access the benefits of Fairtrade. FTA has been working beyond the Standards to increase women’s role in Fairtrade producer Organisations (POs) and to ensure they receive equal benefits. In the period between 2016 and 2020, FTA has implemented various interventions such as;

  • Women School of Leadership (WSOL) to enable to equip women with leadership, business, negotiation, and finance skills among others. Many of these women have gone on to take leadership and committee positions within their cooperatives and communities;
  • Producer organisations have been conducting gender analyses of their organisations and piloting new gender equality programmes, gender committees, and policies;
  • The Growing Women in Coffee Project encouraged the transfer of coffee bushes to women coffee farmers, enabling them to earn an independent income for the first time;
  • The Climate Academy which drives a model to address climate change has strengthened farmers’ and workers’ resilience with a key focus on women and youth to climate shocks, price shocks, crop diseases, food insecurity, and natural disasters. Its focus on sustainable farming systems targets the provision of a basket of social, economic, and environmental benefits to producers.

There is some improvement, but more needs to be done to bring about meaningful gender engagement and participation. In line with this, Fairtrade Africa is, seeking the services of a consultant/consultancy firm to develop a gender strategy that can elevate meaningful gender engagement and participation within the agriculture value chains and producer organizations.


The general objective of this assignment is for the consulting firm or individual(s) to design and develop a robust gender strategy to enhance meaningful gender engagement and participation within the producer organizations and in Fairtrade Africa. Scope and focus of the assignment It is expected that the gender strategy will encompass, including but not limited to, principles, objectives, strategic interventions, result areas, tools and approaches for gender engagement, monitoring, learning, and evaluation plan, and risk and mitigation strategies for delivering the strategy.

Specific Activities

a) Identify, review literature (e.g Fairtrade strategy, gender study report, and secondary data sources on gender engagement within the producer organizations in Fairtrade Africa) and leverage these sources appropriately.

b) Conduct an assessment and consultations with FTA resource persons and producer organisations to fill in gaps identified after reviewing the existing literature.

c) Review and validation of the draft strategy with FTA resource persons and selected representatives from producer organisations.

d) Design and develop a robust inclusive gender strategy that will enhance meaningful gender engagement and participation in producer organizations and Fairtrade Africa.

e) Conduct an internal review and validation workshop with FTA resource persons and selected representatives from producer organisations.

Expected Deliverables

The consulting firm or individual(s) is expected to critically analyze the context of FTA, in the countries where we are located. Specifically, the consultancy will be required to perform the following tasks:

a) Develop an inception report that details an appropriate and robust methodology that will be implemented to complete the assignment with a detailed work plan;
b) Develop a draft strategy plan with an overall goal and specific objectives that fit into the overall Fairtrade Strategy.
c) Develop a strategic gender approach with clear action points for Fairtrade Africa.
d) Present the draft strategy to the FTA leadership team for review, feedback and approval.
e) Generate a results framework for the gender strategy with a monitoring and evaluation plan.
f) A consultancy report of the assignment that summarises all activities conducted and which defines all data obtained and references used in the assignment.
g) Develop a final gender strategy.
h) Develop a summarized PowerPoint presentation of the gender strategy.

Consultant’s Profile
This assignment requires an expert with experience in gender programming and developing practical strategies with a clear rollout plan.

Qualifications and Skills

▪ Bachelor’s degree in gender studies, social sciences, international development, law, or any related field.

▪ Minimum of 3 years relevant work experience in gender programming, monitoring evaluation, and learning and development of gender strategies.

▪ Strong writing and communication skills.

▪ Demonstrated experience in programmes related to sectors such as agriculture, trade, climate change, women empowerment, gender mainstreaming and equity, employment, and entrepreneurship.

▪ Knowledge of gender transformational approaches, related best practices, and trends in the agriculture sector.

▪ The expert must have excellent oral and written fluency in English.

▪ Experience working with international development organizations is desirable.

▪ Proven ability to work under pressure with tight deadlines, and to deliver promptly within cost and quality standards

▪ Knowledge and interest in the Fairtrade system.

▪ Excellent interpersonal skills with the ability to interact and engage with individuals from diverse backgrounds and contexts.

▪ Computer literacy (minimum MS Word, Excel).

Starting Period
The expected starting time is 25 November 2021 for 90 working days. Any extension of the period has to be agreed upon, without adding extra cost unless otherwise discussed and agreed upon.

How to apply:

Application process
Interested parties are encouraged to send their technical and financial proposals for this assignment (not exceeding 10 pages) Proposal Guidelines Proposals from consultants should include the following elements:

▪ An overview of the consultant outlining the relevant skills and experience.

▪ Two or more references from organizations with whom similar assignments have been undertaken outlining the consultant’s role, performance, and project deliverables.

▪ An overview of the consultant’s understanding of this assignment.

▪ Overview of the consultant’s proposed consultancy plan, methodology, deliverables, and timelines.

▪ The proposed budget for the entire assignment.

▪ Consultant(s) are encouraged to include any additional information they believe demonstrates added value for Fairtrade Africa within the scope of this assignment.

This TOR represents the requirements for an open and competitive process.

Applications will be sent to recruitments@fairtradeafrica.net, not later than 5.00 pm Friday 15 November 2021 (EAT).