Mapping and Developing an Engagement Strategy for Online Influencers, Celebrities, Formal Popular Leaders, and Informal Leaders in Africa

  • Anywhere
Organization: The African Women's Development and Communications Network
Closing date: 17 Nov 2021

1. Introduction

The African Women’s Development and Communication Network (FEMNET) is a feminist pan- African, membership-based women’s rights organization, with more than 800 members across 50 countries in Africa. FEMNET aims to strengthen the voice, role, and contribution of African women’s and girls’ rights organizations and individual activists in shaping policies and decisions that have an impact on their lives and their work. FEMNET ensures that African women’s and girls’ voices are amplified and influence decisions made at national, regional, and global levels, which have a direct and indirect impact on their lives. In addition, FEMNET has established its niche as a nucleus serving to mobilize African women and girls to lobby and advocate for the domestication and implementation of commitments made by African governments to the advancement of gender equality and realization of women’s rights. For more information visit FEMNET’s website.**

2. Background of the Assignment

Girls and young women (GYW), particularly GYW from socially excluded and exploited groups are denied the opportunity to voice their interests and to participate meaningfully in decision-making processes. While many countries have made impressive strides in, for example, GYW’s access to education and the introduction of new laws against GBV, their socio-political participation continues to be much lower than that of boys and young men. Within the population of girls and young women (between age 14 till 24 years of age), there are specific groups of GYW in African countries who suffer most from (intersectional) discrimination and exclusion. These include:

· GYW living in poor, remote rural areas and urban slums

· GYW experiencing gender-based violence (particularly girls who have married early)

· GYW with disabilities

· GYW who are out of school (including teenage mothers)

· Refugee and internally displaced GYW

· GYW from sexual minority groups

Consultations with GYW and in-country across Africa have reaffirmed some of the root causes such as; deeply rooted discriminatory gender norms, exclusive political institutions, and processes and the absence of a free, open, and gender-responsive civic space (online and offline).

In the next five years (2021 – 2025), as part of the She Leads Africa program, the African Women’s Development and Communication Network (FEMNET) in partnership with Plan International Netherlands, Defence for Children – ECPAT the Netherlands, and Terre des Hommes the Netherlands (TdH) will be partnering to increase the sustained influence of girls and young women (GYW) on decision-making and the transformation of gender norms in formal and informal institutions. It is expected that there will be increased acceptance of positive social gender norms. Therefore, FEMNET has prioritized mapping online influencers, celebrities, formal popular leaders, and formal leaders in Africa and developing an engagement strategy for online influencers, celebrities, formal popular leaders, and informal leaders at the national and regional level who are influencing change. She Leads program believes that online influencers, celebrities, formal popular leaders, and informal leaders have the power to influence societal norms, attitudes, beliefs and set the agenda that can create a positive culture for GYW’s activism.

3. Objectives of Mapping Exercise

· To map African online influencers, celebrities, formal popular leaders, and informal leaders who are advancing or can advance the rights of GYW

· To develop engagement guidelines for online influencers, celebrities, formal popular leaders, and informal leaders to enhance their active role in creating a positive culture for GYW’s activism in Africa

4. Scope of Work

The assignment will target online influencers, celebrities, formal popular leaders, and informal leaders in all the seven (7) She Leads countries including Kenya, Ethiopia, Ghana, Liberia, Mali, Sierra Leone, and Uganda.

5. Design and Methodology:

The assignment will use both quantitative (online survey) and qualitative research methods including; case study, desk study review, and analysis, Focus Group Discussions (FGDs), and key informant interviews.

The research methodology should; review and collect data from the target individuals and highlight the lived experiences of online influencers, celebrities, formal popular leaders, and informal leaders. The consultant is highly encouraged to propose to FEMNET what will be the most ideal methodology in their proposed work plan.Expected Outputs/Deliverables

Expected deliverables.

We wish the consultant to deliver:

· A comprehensive list of key online influencers, celebrities formal popular leaders, and informal leaders categorized by their field of work (what they are known for);

· A list of potential online influencers, celebrities formal popular leaders, and informal leaders that FEMNET can work with explaining why FEMNET should work with them;

· Proposed ways to engage and work with online influencers, celebrities formal popular leaders, and informal leaders: (type of engagement, modalities of engagement, desired duration of engagement, desired actions, strategies, incentives, potential risks, and proposed mitigation, etc.)

7. Required Qualifications, Skills, and Competencies

This consultancy is open to both individuals and consultancy firms who meet the following criteria: −

· Advanced University degree in a relevant field such as Social Sciences, Development Studies, International Development, Law, Monitoring and Evaluation;

· Demonstrated experience in carrying out research and/or similar assessments;

· Demonstrated knowledge and understanding of child rights, child and safeguarding protocols;

· Capacity to gather and critically analyze information;

· Experience in participatory research methodologies;

· Demonstrated track record of delivering high quality written outputs on time in a consultancy environment;

· Demonstrated analytical and conceptual ability;

· Good communication and facilitation skills;

· Excellent writing skills in English (skills in French will be highly considered);

· Working knowledge and understanding of the pan-African feminist values and feminist perspectives;

· Ability and availability to start work immediately;

8. Liaison, Coordination, and Reporting

The consultant will report to the Pan African Coordinator.

9. Duration of the Assignment

It is envisioned that this assignment will commence in October 2021 and be completed by November 2021 (30 working days). The consultant must ensure that the whole process of the assignment will be completed within this time frame.

10. Selection of Consultant

The consultant shall be contracted by FEMNET. The contract will include Withholding Tax (WHT) deduction in line with laws of contracting where FEMNET is headquartered. A WHT certificate will be issued to the consultant. Payment will be done through bank transfer to the consultant’s bank account. FEMNET will not meet the costs of bank charges. The payment schedule will be agreed upon with the consultant upon successful selection. In the case of team/firm applicants, a designated assignment contract manager (lead consultant) will be the contact between FEMNET and the team and responsible for all deliverables.

11. Intellectual Property Rights

The consultant expressly assigns to FEMNET any copyright arising from the outputs produced while executing the service contract. The consultant may not use, reproduce, disseminate, or authorize others to use, reproduce or disseminate any output produced under the service contract without prior consent from FEMNET.

12. Terms of Service

This is a non-staff contract and therefore the consultant is not entitled to insurance, medical cover, or any other status or conditions as FEMNET staff.

How to apply:

Applications are by e-mail only, sent to: Please indicate the reference on the subject line as ‘FNT/EOI/82 /2021 Mapping and Developing an Engagement Strategy for Online Influencers, Celebrities, Formal Popular Leaders and Informal Leaders in Africa. Applications should consist of;

· A cover letter outlining motivation and summarizing relevant experience;

· Curriculum Vitae with a full description of the applicant’s/firm’s profile and experience;

· A short proposal of the assignment, detailed proposed Workplan including illustrative budget (max 5 pages)

Please note: FEMNET’s recruitment and selection procedures reflect our commitment to safety for all in all our activities. FEMNET is committed to welcoming people from the widest possible diversity of backgrounds, cultures, and experiences. We will make any practical adjustments to enable people with a disability to participate fully in an inclusive working environment. Please let us know in advance if you have a disability and require any special assistance in making your application.

Only candidates who have been shortlisted for an interview will be contacted.