Terms of Reference
Global Social Media Associate
Tokyo 2020 Olympics and Paralympics Strategy
Global Communications Service
Division of External Relations (DER)
Title: Global Social Media Associate
Duty Station: Working from Home
Duration: April until September 10th 2021, inclusive
Contract Type: UNHCR Individual Contractor
Closing date: 13 April 2021
UNHCR’s Global Communications Service works to lead the narrative on forced displacement, generate empathy and mobilize action. To advance these strategic objectives, the Service’s Social Media Section works to strengthen the organization’s use of social media by developing policies and strategies, providing leadership, coordination and training, and by managing and producing content for the UNHCR’s global English social media accounts, which have an aggregate following of more than ten million people. UNHCR’s social media accounts have become one of the organization’s leading drivers of public communications and engagement, bringing compelling, sharable content to key audiences and helping to advance awareness, advocacy, and fundraising objectives.
The Tokyo Olympic and Paralympic Games are one of UNHCR’s communications milestones for 2021. Working in partnership with the International Olympic Committee (IOC) and International Paralympic Committee (IPC), UNHCR is proud to support the Refugee Olympic and Paralympic teams that compete at the Games. The Tokyo Games provide a unique opportunity to engage existing and new audiences with the refugee cause and to increase understand of UNHCR’s life-saving role in refugee protection and its partnership with the IOC and IPC advocating for access to sports for all people forced to flee. In 2016, telling the story of the first-ever refugee Olympic team at Rio 2016 Olympics saw the highest media coverage that UNHCR has ever recorded. Over 400,000 Brazilians joined UNHCR’s platforms, and to this day this is a motivated audience that engages and shares UNHCR’s storytelling. To make the most out of this opportunity GCS is hiring a social media individual contractor to support delivery of the UNHCR’s Global Communications Strategy for the Tokyo 2020 Olympics.
Duties and responsibilities
• Production of multimedia social content, including social copywriting, social scriptwriting, photo, graphic, short-form video, and story/reels content.
• Clearances and approvals as required.
• Publishing of social content using ContentCal and in-platform tools
• Distribution and amplification of published content and co-ordination with other language account managers.
• Social listening, monitoring, analysis of relevant trending topics and recommendations for action, reporting of problematic posts and accounts.
• Social media training for key individuals including refugee athletes
• Creative input and other support for Goodwill Ambassador and influencer social tactics and content around the Olympics and Paralympics.
• Internal communications and collaboration, including attending taskforce and other meetings and updating on social media efforts, liaison between teams and information sharing.
• Organization and content administration – updating editorial calendars, Trello boards and social packs, uploading new content to our media library,
• External social media platform relationship building as required.
• In cooperation with the wider taskforce, ensure high-level message and branding consistency in social media content and platforms.
Essential minimum qualifications and professional experience required
Education (Level and area of required and/or preferred education):
• University degree (BA or Masters). Experience and Competencies:
At least 2 years’ experience working as a social media manager, running, or contributing to branded account(s) across multiple major social media platforms.
• Fluency in English, strong social copy-writing skills.
• Desirable: Non-social media specific experience working within media/communications sector, with high-profile supporters, and/or in the NGO / humanitarian sector the NGO/ humanitarian sector.
• Fluence in a second language, preferably a UN language.
Qualification and experience required (degree required, years of work experience, field of expertise, language required):
Strong written and verbal communication skills
• Strong teamwork and collaboration skills
This is an individual contractor role; the role holder is liable to pay their own taxes and will not receive annual leave or sick leave. Day rate will be worked out according to level of experience.
How to apply:
To learn more and to apply, visit
The UNHCR workforce consists of many diverse nationalities, cultures, languages, and opinions. UNHCR seeks to sustain and strengthen this diversity to ensure equal opportunities as well as an inclusive working environment for its entire workforce. Applications are encouraged from all qualified candidates without distinction on grounds of race, colour, sex, national origin, age, religion, disability, sexual orientation, and gender identity.
Please note that UNHCR does not charge a fee at any stage of its recruitment process (application, interview, meeting, travelling, processing, training, or any other fees).
This is a homebased role and we will consider applications from the Africa, Europe, and MENA time zones if they are no more than –2 hours GMT. (this is because of issues working with Japan). Applicants must demonstrate ability to reside and work in the country they are applying from – UNHCR cannot assist with procurement of visas.
Closing date: 13 April 2021.