Shatterproof was founded in 2013 to fill the gap for a well-funded, national, coordinated effort to reverse the course of the addiction health crisis, with the singular goal of ending the devastation addiction is causing our families. To achieve this, Shatterproof has identified three priority pillars: revolutionizing the treatment system, breaking down addiction-related stigma, and supporting and empowering our communities.
Recognizing the gap in stigma reduction efforts across the nation, Shatterproof has quickly become a leader in the space. In 2020, Shatterproof launched a national movement to End Addiction Stigma to address this gap and catalyze efforts to reduce addiction-related stigmas. Based on extensive interviews, literature reviews, and case studies, we believe that effectively addressing stigma is a critical, cutting-edge component of combatting this crisis?and every individual and institution in the U.S. has an important role to play. Accordingly, Shatterproof has identified six systems that will have the largest impact on those with substance use disorder (SUD): employers, healthcare, government, criminal justice, media & entertainment, and local communities. Currently Shatterproof plays an integral role in Pennsylvania’s statewide addiction stigma reduction behavior change campaign, as well as a healthcare pilot in the state, and is leading a new statewide effort in Kentucky.
In addition to this work, in January 2021, Shatterproof hosted a virtual panel during the historic National Day of Service, at the request of the Presidential Inaugural Committee. In June 2021, Shatterproof was a founding partner in delivering the inaugural Stigma of Addiction summit, which will be hosted on an annual basis. The summit brought together leading experts from universities, health systems, nonprofit organizations, and governments as presenters and speakers, and over 4,500 participants registered to attend. Lastly, but certainly not least, the National Stigma Team released the Shatterproof Addiction Stigma Index in October 2021, which was the most comprehensive survey of addiction stigma ever fielded to assess attitudes, knowledge, and behaviors of the general public of individuals with an SUD.
In the past year, the National Stigma Initiative has seen exponential growth and we will continue to scale our programs across the country in 2022 and beyond. Thus, the National Stigma Initiative is looking to onboard a Digital Content Coordinator to produce video, graphic design, and written content to communicate tailored messaging to the general public via our statewide campaigns, as a means of educating and ultimately reducing addiction-related stigma.
The Digital Content Coordinator is responsible for producing high-quality video content, graphic assets, and animations for social media, National Stigma Initiative campaign websites, and other digital and print distribution channels. In addition, the Digital Content Coordinator will create compelling, campaign-relevant written content in English and Spanish for use in social media captions and other digital and print distribution channels. This person is a committed storyteller experienced in creating empowering, educational, and community-focused content that will function as a vehicle for delivering effective campaign messaging aimed at reducing addiction among the communities we serve.
This position will report directly to the Director of Social Media Engagement, National Stigma Initiative, while working in close collaboration with Program Coordinators on campaigns in current and forthcoming states. This person will be an individual contributor, with no direct reports. The position will be based remotely, and at this time there is only an expectation for quarterly travel for departmental retreats.
DUTIES AND RESPONSIBILITIES:
Video Content Creation
- Coordinate and collaborate on storytelling video pre-production planning with state-based campaign Program Coordinators.
- Lead and execute post-production storytelling video editing, delivering compelling, evidence-based and message-relevant captioned videos for distribution on platforms including Facebook, Instagram, Twitter, YouTube, and TikTok.
- Create animated educational video content using new and existing campaign visual assets and messaging.
- Ensure that video content is consistent with state campaign branding and relevant to social media platform trends, evolutions, and best practices.
- Create message-relevant social media graphics for use in daily state-based campaign posts and paid ads, to include storyteller features, engaging educational content, infographics, and more.
- Create reusable graphics templates for events and themed content.
- Modify and format existing graphics for various platforms and uses.
- Assist with design, layout, and data visualization graphics for online publications and presentations, including reports, toolkits, and PowerPoint slide decks.
- Assist as needed with the design of website content assets.
- Perform photo research and editing.
- Ensure that graphic design content is consistent with state campaign branding and relevant to social media platform trends, evolutions, and best practices.
- Write and adapt talking points to create social media post captions that capture and convey state-based campaign messaging themes.
- Ensure consistency of campaign voice while maintaining relevancy across various content platforms.
- Assist in writing and editing additional content copy as needed.
General Digital Content
- Create and edit content of all types (video, graphic design, written) in English and Spanish.
- Work closely with Director of Social Media Engagement to create a fresh look and feel for each state’s branded content within the constraints of the national campaign brand.
- Ensure that digital channels and content strategy are consistent with state campaign branding and relevant to social media platform trends, evolutions, and best practices.
- Work closely with Director ofSocial Media Engagement to conceptualize story and educational content.
- Incorporate content feedback based on data insights.
- Manage digital asset libraries.
Perform other related duties as assigned by the Director of Social Media Engagement, National Stigma Initiative.
The ideal candidate qualifications include:
- Bachelor’s degree and at least two (2) years of professional content creation (video, graphic design, written content) experience required, preferably in a public health, community organizing, nonprofit, or start-up environment. In lieu of a bachelor’s degree, four (4) years professional experience creating video, graphic design, and written content for use in marketing, social media, communications, or a related field will be considered.
- Fluency in Spanish?written and verbal?required.
- Fluency in Adobe Creative Suite (Illustrator, Lightroom) and professional video editing software of choice (e.g., Adobe Premiere Pro, Avid) required.
- Proficiency with creative messaging, social media advertising, issue-based campaigning, brand or marketing strategy.
- Demonstrated track record of creating digital content to drive campaign engagement and communicate clearly to key audiences.
- Strong creative, organizational and project management skills.
- Ability to deliver work products under tight deadlines.
- Commitment to high-quality content standards and attention to detail.
- Excellent verbal, written and interpersonal communication skills.
- Ability to work independently or as part of a team.
- Passion for effective, meaningful storytelling.
- Passion for design, color management, and typography.
- Passion for Shatterproof’s mission is highly desired!
Due to the high volume of applications received, only those selected for an interview will be contacted.
Shatterproof values diverse perspectives and is committed to building an inclusive workplace. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, pregnancy, religion, national origin, citizenship, marital status, veteran status, disability status, or prior arrest history. We strongly encourage people from underrepresented groups to apply.